What are the key drivers for the online travel industry in 2010?

User experience will vastly improve in the travel sector in 2010 as the industry goes mobile according to January's travel focus group. The advent of iPhone applications was suggested as a more immediate medium for travel offers and news with social media sites also encouraging more user-generated content. Ultimately, providing added value and inspiring brand loyalty was believed to help smaller companies compete in 2010, as well as enhancing user experience through faster loading websites.

The UKFast Round Tables aim to unite business leaders to dispense advice for other companies looking to manage their own success, and to tackle varying and sometimes difficult themes and issues, like the troubled travel industry in 2010.