The managing director for Comment Luv talks to UKFast.

Everyone likes to receive comments on their blog, it helps to grow a community and makes you feel special as a blog owner to hear from the people who read your posts. The CommentLuv wordpress plugin was created to help give something back to every single commentator as well as entice them to come back and visit more often by automatically adding a titled link to their last blog post at the end of their comment. It's done fantastically well with tens of thousands of comments every day receiving a little luv.